Is ‘Buster the Boxer’ John Lewis’ most emotionally engaging festive ad?
John Lewis’ “Buster the Boxer” ad is more emotionally engaging than the previous five editions and all other ads from the retailer, according to new research.
Video
5 key trends for short form video success
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.
Battle of the Christmas ads: Mums pick M&S as best festive video
The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums.
Three quarters of consumers link social video viewing to purchase decisions
Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research.
Why video ads matter and how to maximise their potential
Mobile technology has reached a point where digital marketers can now integrate high quality production values into mobile ad video content. Mark Rosner, CRO at AppLovin, looks at how brands and agencies can get the most out of mobile video.
Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…
Adobe to buy video ad tech firm TubeMogul for $540m
Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash.
Video case study: Coke pits Hulk against Ant Man is Super Bowl smash
To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.
Video case study: Samsung marks South Sudan’s first Olympics with “Chant”
To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process.
Video case study: Pokemon gets 25m views with first Super Bowl ad
In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.