“One moment”: OK Go teams with Morton Salt for 4.2 second music video
Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video … filmed in just 4.2 seconds.
Video
European online ad spend up 13% as mobile drives growth
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn spent on online advertising is up from from €16.4bn in H1 … [Read more…]
Instagram debuts Periscope-style live video platform
Instagram has revamped its video features with a Periscope-style live broadcast option.
Diageo warns against drunk driving with VR car crash
Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.
Top tips: Stop shouting, start solving- Turn your content into a resource
In troubling economic times, instead of making themselves look good, businesses have to make themselves look useful. Jon Mowat, Managing Director at Hurricane Media, offers tips on getting the most out of content marketing as we look forward to 2017.
Bupa launches ‘if a band was your body’ video to boost young people’s health
Bringing the human body to life as a rock band, international healthcare group Bupa has launched a video led campaign to encourage young people aged 25 to 35 to stay healthy and perform at their best with key lifestyle tips through its Health Assessment service.
McDonald’s debuts “biggest ever” Christmas campaign with Blippar and Amazon
McDonald’s is using augmented reality app Blippar as part of its “biggest ever Christmas advertising campaign”, offering Amazon gift vouchers.
Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot
Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below…
Guest comment: Millennials, marketing and me
Following the news that Lad Bible is now hiring staff as young as 16, Ellie Morley, marketing executive at APS Group looks at the changes amongst brands and publishers when marketing to millennials, how the term itself is evolving, along with why marketers can’t make assumptions about who these groups are and how to communicate … [Read more…]
The Grand Tour: Clarkson, May and Hammond lend voices to Waze as show goes live
Amazon has premiered the first episode of ‘The Grand Tour’, the new show from former BBC Top Gear hosts, amid a host of new promotions including new voices for sat nav app Waze.