Samsung brings remote tribes together with Gear VR
To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology.
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The year in review: 16 biggest digital trends of 2016
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of … [Read more…]
The top 20 branded Facebook live videos of 2016
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.
Google and Facebook “to take 71% of UK online ad revenue by 2020”
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.
Deezer teams up with Manchester United
Deezer has struck a deal with Manchester United, offering fans playlists from their favourite football stars.
UK TV viewing trends: Mobiles fail to grab screentime from TV
UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.
2017’s business trends in a digital world
10 informed ideas about emergent digital trends and themes to expect in 2017 from digital agency Code Computerlove.
10 digital innovation predictions for 2017
Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, especially in terms of cognitive computing and A.I.
Virals of the year: Arnie sparks mayhem in Mobile Strike elevator
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.
Virals of the year: Mountain Dew gets weird with “PuppyMonkeyBaby”
PepsiCo’s Mountain Dew’s Super bowl ad was certainly one of the strangest of the year, but, with 27 million YouTube views, it’s “PuppyMonkeyBaby” hybrid was also one of the most successful.