Global video ad trends: Mobile devices drive viewership
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution, according to new research.
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Top tips: Unlocking the value of video for e-commerce
As a retail brand, video is essential to your marketing strategy. In the first of a three part series, Mark Blair, VP of EMEA at Brightcove explains how video can boost sales, enrich the customer experience and accelerate the buying journey.
Netflix subscribers overtake DVR users in US
More US households now have the Netflix streaming service than a digital video recorder, according to a recent study.
Shazam debuts augmented reality tool for brands
Media recoignition app Shazam has launched a a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users.
Hotwire discovers the most popular brands and trends from MWC on Twitter
With Mobile World Congress (MWC) over for another year, Hotwire looks at the Twitter stats to uncover the biggest trends at this year’s event.
“Things Guys Don’t Talk About”: New social media film for Childline
Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings.
Top 10 trends at Mobile World Congress 2017: 5G, IoT and robots
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia’s stealing the show.
comScore brings multi-platform video measurement tool to UK
comScore has expanded Video Metrix Multi-Platform to the UK, providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed.
Oscars 2017: Most viewed trailers on YouTube
Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators.
Mobile to overtake TV as top video screen in UK
Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research.