VF Corporation, the branded lifestyle apparel firm that owns Timberland, The North Face and Vans has appointed London-based experience design agency Biglight as part of a customer experience optimisation drive.
Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.
Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google.
Online retailers not only need to stand out from a sea of other e-commerce outlets to win an initial purchase, but to continue to do so again and again. In the third of a three-part series, Mark Blair, VP of EMEA at Brightcove explains how video content can be used by today’s e-tailers to help … [Read more…]
Pepsi has come under fire for its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement.
Hellmann’s has announced a new recipe and updated packaging across its mayonnaise range, supported by a new campaign that moves away from gender segmentation with a renewed focus on tastes and food culture.
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Phone maker Moto has introduced a new app designed to translate pet’s moods into easy-to-understand verbal communication, launching on April 1st.
Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion.
Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research.