Mobile devices to lift online video viewing by 20% in 2017
Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.
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DataXu and Teads team up for programmatic video ad buying
Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.
Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video
Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…
End of an era: Psy’s ‘Gangnam Style’ no longer top YouTube video
Psy’s ‘Gangnam Style’ is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats.
Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”
From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.
Push Doctor raises $26.1m for digital health services
Europe’s largest digital health provider Push Doctor has announced that it has raised $26.1m in a Series B funding round led by ADV and Draper Esprit, taking the total funding for Push Doctor to date to over $37.5M.
Europe digital trends: Online ad spend extends lead over TV
Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.
Tommy Hilfiger debuts world’s first video ad chatbot
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.
Cannes Lions 2017: Video highlights from all eight days
The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days.
Is Cannes Lions too big? Publicis quits next year (and WPP may follow)
Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.