TV is arguably the most impactful advertising channel, but Covid-19 has accelerated the shift to Connected TV beyond anyone’s expectations with 58% of Brits signing up to a new streaming service under lockdown. Patrick Morrell, Director of Strategic Publisher and TV Development at The Trade Desk looks at what the rise of CTV means for … [Read more…]
How do you make a big brand advert during lockdown? Jon Stroud, creative director, Jist Studios, helped create a campaign for a leading breakfast brand from scratch in the midst of the pandemic, mixing techniques with live plates, animation, user-generated content, GoPros, phone footage and the odd professional shoot with a skeleton crew. Here, he … [Read more…]
TV assets are still being used by brands for digital environments, but simple adjustments to this content for a digital audience can yield better results, according to new research.
A Google Japan advert is the most emotionally engaging coronavirus campaign in the world, according to new research.
The virus pandemic has changed marketing in the short term, but which changes will stick permanently? From chatbots and experience to attribution and remote working, Inken Kuhlmann-Rhinow – Marketing Director, HubSpot EMEA, looks at the way marketing trends will permanently change in a post-COVID world.
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
Digital media measurement firm DoubleVerify has launched transparency and reporting solution for connected TV (CTV)inventory, helping brands measure the success of their commercials across different TV apps.
The COVID-19 crisis has forced advertisers to rethink their creatives, messaging and media strategies. While the homebound economy has led to higher linear and OTT viewership, brands are under pressure to optimise costs, ensuring that every dollar in an ad budget impacts the bottom line. Calum Smeaton, CEO and Founder of TVSquared, a global provider … [Read more…]
Budweiser has reworked a classic commercial spot from 21 years ago, using digital technology to bring the ‘Whassup’ ad into the age of the quarantine, along with a new series of ads featuring current stars.
The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA Bellwether report.