TV and streaming: A ‘total video’ content future?
Far from being a dying media form, TV is thriving – but in parallel, online digital content is shifting to be the key focus for advertisers, according to new research.
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Google and YouTube star Colin Furze demonstrate how “Everything starts with a search”
Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.
Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”
German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.
Rise of eSports: Level Up Media launches TheGamer.TV
Level Up Media, the eSports and gaming video broadcaster, has announced the launch of its brand new website.
YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)
YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.
Crack the market: plan early on for China’s end-of-year shopping holidays
Don Zhao, co-founder of Azoya, offers five key marketing strategies for successful selling over the 2017 peak trading period.
Germany’s glomex takes video ad exchange to the UK
One year on from a successful launch in Germany, glomex, the Global Media Exchange service, has launched in the UK
Most European retailers see future as a media company
In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies.
State of online video: 34% rise in global online video viewing
Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.
Global ad spend slows again as search gives way to display
Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.