Production in a pandemic: Weetabix creates two ads during lockdown
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.
Video
Amazon launches text banner for Fire TV to help sight impaired users
Amazon has announced Text Banner for Fire TV, a new assistive technology designed for customers with a narrow field of vision, including eye conditions like macular degeneration, glaucoma, and retinitis pigmentosa.
Greenpeace boosts customer sign ups with video ads to help protect ocean wildlife
Environmental organization Greenpeace recently teamed up with video ad tech company VDX.tv and Opticomm to make the British public aware of the importance of protecting oceans and its wildlife, with a specific goal of securing petition sign-ups from individuals. in an over 80% video completion rate, 3,466 petition sign-ups, and the cost per acquisition dropped … [Read more…]
Coca-Cola comes out of advertising lockdown with ‘manifesto for change’ commercial
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
Formula 1 partners YouTube for German Grand Prix
Formula 1 and YouTube have struck a new partnership to livestream the Eifel Grand Prix in Germany as a social media exclusive.
Gumtree partners Bauer with local community campaign
Online marketplace Gumtree has partnered with Bauer Media on a new radio and social media campaign to champion the country as we get back to business and to provide inspiration for making the most of the “new normal”.
Programmatic TV: Grow your reach with AI-fuelled audience targeting
Traditional TV commercials and next-gen programmatic ad buying are merging, letting brands apply the same granular targeting used in desktop and mobile to VoD services. But how do you make sure to deliver hyper-personalised ads to each viewer in the household at the right time? In this article, Yana Yelina and Oksana Mikhalchuk at Oxagile, … [Read more…]
The Trade Desk launches programmatic video commercial partnership with Channel 4
The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
Netflix sees customer surge amid lockdown but warns of slowdown ahead
Netflix added another 10 million customers in the second quarter beating expectations, but forecast that growth in subscribers would slow to 2.5 million.
Index Exchange and JW Player partner to boost video ads
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.