As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.
Unilever has warned that it could pull its advertising from digital platforms that have become a “swamp” of fake news, racism, sexism and extremism.
Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.
UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.
The vast majority (85%) of leading pay TV providers, pure-play over-the-top (OTT) providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.
US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.
Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.
YouTube’s viewership has stagnated as the platform nears saturation point, Dale Lovell, Co-Founder, Chief Marketing & Partnership Officer at native advertising platform ADYOULIKE, looks at why native video formats could be the way forward.
Google’s parent company Alphabet reported mixed fourth quarter financial results on Thursday along with news that it’s elected a new board chairman.
Facebook users are spending 5% less time on the social network, but then firm still managed to post reported better than expected results for the last three months of 2017.