Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
Video ad tech firm SpotX has extended its strategic partnership with Pluto TV, the leading free OTT television service in America.
YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.
Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading.
Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit.
Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.
With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.