Recent months have seen voice search hitting the headlines but the platform that’s actually a key driver of search is TV. Kevin O’Reilly, Chief Strategy Officer at TVSquaredexplores the best strategy for driving search marketing goals via TV.
Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018….
The BBC, ITV, and Channel 4 are in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK, according to news reports.
Oath has launched a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress.
Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.
People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.
YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.
Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.
YouTube’s first three-monthly “enforcement report” has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work.