Case study: KFC spoofs vlogger trend with fake ‘Clean Eating’ Burger
Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.
Video
Mobile makes up quarter of global media use (as planning shifts from channels to ‘mindsets’)
Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.
YouTube is now the go-to platform for football fans
YouTube has become the premiere global online destination for football, giving fans behind-the-scenes access to their favourite teams and access to must-see matches.
Why influencers – not footballers – will score for brands during the 2018 World Cup
This World Cup will be the first truly social native football tournament, but influencers will be more effective for marketing reach than celebrities. Harry Hugo, co-founder and chief campaigns officer at The Goat Agency shares how influencers can help marketers beat ad blockers and create an authentic, relevant connection with fans and non-fans.
YouTube takes on Spotify with ad-funded music streaming service
YouTube is launching a ‘freemium’ music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music.
“Second Screening” while watching TV ‘makes ads more effective’
The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.
Guest comment: The mobile ad format conundrum
Despite the explosion of new customer data points, its odd that marketers often feel no wiser as to where to invest their budget, due to the stream of new formats and changing behaviour. Ignasi Prat, CMO at Tappx looks at how to use programmatic technology to understanding the channels available and mix them together for … [Read more…]
Quarter of Brits ‘switch off World Cup once their team is knocked out’
UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research.
Budweiser powers up ‘Bud Bots’ for World Cup campaign
Budweiser has revealed its planned marketing activity for around the FIFA World Cup, including Bud Bots, the light up cups and the launch of the Bud Boat.
Austria digital marketing trends: Digital use up but traditional media still dominates ad spend
Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.