Ad of the week: Amazon tugs heartstrings with Christmas ‘ballet’ ad
Amazon has launched its UK Christmas advert that tackles the covid crisis with an uplifting tale of a young determined dancer.
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Dracula’s castle parties, scary clowns and robot doors: Top 10 Halloween ads for a locked-down year
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Making the perfect Christmas advert: Shoppers reveal formula for success
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
YouTube Select launches in UK: ‘Line-ups’ of top creators for advertisers
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
D&AD award winners: Moldy Whopper and Rivers of Light scoop top prizes for ad creativity
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
Zoom profits double as lockdown boosts “future of working anywhere”
Popular videoconferencing app Zoom has seen its revenues skyrocket as second quarter profits more than doubled due to the coronavirus crisis.
YouTube trends: choice of music can ‘make or break a video’
Nearly a third (30%) of YouTube viewers think music is a deciding factor in what makes a good video, and overuse of royalty free music is a pet peeve, according to new research.
Channel Mum Talent seeks new influencers as lockdown boosts viewers
Parenting influencer agency Channel Mum is looking for new influencers who have at least 10,000 followers across their channels, after appetite for content soared during lockdown.
Innocent gets Blue with Duncan James and Lee Ryan in new ad
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.