Video Archives

The rise of esports: Is it ready for the mainstream?

October 4, 2018

Esports is growing fast in popularity, but will it ever be as popular as real sports? New research from Global Web Index looks into the rise of video games as a spectator sport, and why advertising might play a crucial role in its future growth.

Google metrics: YouTube and display ads get MRC approval

October 3, 2018

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

Industry’s most important digital trends: Chatbots, mobile payments and voice assistants

October 3, 2018

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

Facebook rolls out ads in ‘Stories’ format worldwide

October 2, 2018

Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally.

AudienceProject debuts TV measurement tool based on individual behaviour

October 2, 2018

MarTech firm, AudienceProject, is launching a new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

International TV viewers: Marketers missing a trick with global audience

September 19, 2018

There is an untapped TV audience of 112.5 million consumers who are frequent consumers of international TV channels, but fall outside the top income segment that advertisers usually target through ad campaigns, according to new research.

Brands ‘need to do more ads on Instagram Stories’

September 18, 2018

Marketers are investing four times less on Instagram Stories than, despite Stories being half the price of posts on a CPC basis, according to new research.

New YouTube vertical video ads adapt to mobile orientation

September 13, 2018

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

Creative protection or ‘link tax’? EU votes for controversial internet copyright law

September 13, 2018

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

Burger King puts social first with £20K chicken competition

September 10, 2018

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.