Video Archives

Digital drives UK ad spend to record levels: VOD, social and search lead way

April 30, 2019

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

Alphabet revenue disappoints as YouTube ad sales fall

April 30, 2019

Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

April 26, 2019

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

Sports fans spend 5 times more on streaming than Netflix subscribers

April 18, 2019

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

UK ad budgets show surprise comeback amid Brexit crisis

April 17, 2019

UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data.

L’Oréal partners with Boots for AI-powered spot-scanning advice tool

April 15, 2019

L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores and meet advisors, L’Oreal realised that digital … [Read more…]

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

April 15, 2019

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” – pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

Disney takes on Netflix with streaming service

April 12, 2019

Disney has revealed its much anticipated streaming service including every Pixar film ever released, all the Star Wars films and every episode of the Simpsons.

Data, Technology, Creative And Strategy: The Perfect Digital Storm

April 10, 2019

There are three layers of the digital landscape: technology, artificial intelligence and experiences. Kelly Allison, founder and MD of digital comms and brand experience agency KVA, argues that many companies aren’t using the right tools to their full advantage, and this is often due to them simply not understanding what’s out there and how to … [Read more…]

4C buys stake in iQ Media to create TV intelligence network Kinetiq

April 10, 2019

Marketing technology company 4C Insights has bought a majority stake in iQ Media, creating the world’s biggest combined TV intelligence network – Kinetiq.