This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
While digital video ad spend is dramatically increasing in the UK, 41% of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption, according to new research.
Budweiser is foregoing its annual Super Bowl commercial slot for the first time in 37 years, joining fellow juggernauts Coke, Hyundai and Pepsi in skipping this year’s Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic.
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month … [Read more…]
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing … [Read more…]
YouTube has announced its Christmas Ads leaderboard, with a few surprises within the top 10.
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
Connected TV, programmatic ads and supply path optimisation are among the key trends for next year, according to new research.