Video Archives

Broadcasters seek more TV ad time to fight streaming services

August 20, 2019

Mainstream TV channels could soon be allowed to show more adverts as part of government efforts to help them in their battle with online rivals.

Guest comment: What can TV teach us about making digital budgets work harder?

August 20, 2019

The problem of waste affects nearly every brand in the ad space. Dom Tillson, Head of Insight at Inskin Media explores the benefit flighting can bring to the campaign mix, and which scenarios work best for particular campaigns.

Politics and data: Connected TV ‘ key for reaching undecided voters for 2020 US election’

August 14, 2019

Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research. With political ad spend predicted to reach $10 billion in 2020, this will significantly boost the market, not just in the US, but globally. And with the UK potentially set for its own elections … [Read more…]

Peak time TV viewing falls as half of UK households now pay for streaming

August 7, 2019

The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.

Guest comment: The mechanics of a football shirt prank

August 2, 2019

Last month, Paddy Power ran a high-profile prank, sponsoring Huddersfield Town with a team shirt with a garish sash with their logo- before ‘unsponsoring’ by removing their logo altogether for a clean, smart shirt design. Philip Slade, Head of Strategy at Jaywing looks closer at the ‘Save Our Shirt’ campaign and the wider ingredients that go into ensuring potentially risky campaigns of this sort are successful.

Marketers switching on to cross channel video advertising

August 1, 2019

Marketers switching on to cross channel video advertising

Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.

Influencer fraud ‘costing brands over £1 billion’

August 1, 2019

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

Video marketing trends for 2019: Most firms now making ‘explainer videos’

July 31, 2019

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

UK ad spend hits £6bn in Q1 2019 as podcasting soars

July 30, 2019

UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.

TV analytics trends: Advertisers now opting for daytime slots over primetime

July 30, 2019

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.