YouTube creates new ‘edgy’ adult content ad category for brands
YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.
Video
Have Brits reached a subscription limit? Two thirds won’t pay more than £20 a month for TV streaming services
The majority of UK consumers (60%) won’t pay more than £20 per month for TV streaming services, with £10 the maximum monthly amount for a quarter (26%). That’s according to new research by The Trade Desk, which reveals just how judicious consumers are with their streaming spend, despite the growing number of subscription-based TV streaming services in the UK.
UK viewers rate Aldi’s Amazing Christmas Show the most powerful Christmas TV ad of the year
Aldi’s Amazing Christmas Show is the most powerful ad of Christmas 2019, according to Kantar’s annual research into which festive TV advertising campaigns work best with viewers.
Help for Heroes kick off influencer strategy with top British rugby players
British armed forces charity Help for Heroes is running a new influencer marketing drive with rugby starts including Mike Tindall and Chris Robshaw.
Top 10 Christmas ads 2019: Very beats John Lewis for emotional engagement
UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research
Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon
John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.
eSports hits cinemas worldwide with CineLeague initiative
Cinema is about to get interactive with the launch of CineLeague – an international esports tournament hosted, broadcast and centred around movie theatres.
Instagram takes on TikTok with Reels
Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China’s TikTok.
The battle for web TV: Can Disney and Apple topple YouTube and Netflix?
The global battle for direct-to-consumer video supremacy is shaking up, with big new players such as Disney and Apple TV+ entering the fray. New research looks into the global landscape for the future of video.