Global and Barclaycard have unveiled a new multi-platform AR campaign starring Anne-Marie to promote a series of exclusive live music events this summer, Capital Up Close with Barclaycard.
Easy to start but hard to scale is the reality that has bitten direct-to-consumer (DTC) brands in the last two years. David Hawkings SVP EMEA, antuit.ai says that there is an answer for both pure DTC brands and traditional brands developing a DTC business, and it lies in both the data and the engine that … [Read more…]
With the latest generation of marketing recruits demonstrating more confidence with marketing technology (MarTech) than converting sentiment into effective creatives, the essence of successful marketing risks being side-lined just as it is becoming more important than ever. Norman Guadagno, CMO, Acoustic, explains why good marketing is a holistic mix of brand and demand — and … [Read more…]
Reddit has opened the doors to its dedicated Australian business with an office based in Sydney as the social network expands its advertising reach.
Following the Euro final, social listening tool Pulsar reveals what dominated social media conversations over the weekend and in the build up to the final.
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Audio and podcast technology solution AdsWizz has launched a new tool that automatically adjusts audio ad background based on listener genre, with donuts brand Dunkin’ one of the first advertisers to use the technology.
Gen Z see makeup and beauty care as a form of creativity and are constantly seeking inspiration through video or social content, with Dove and Maybelline among their preferred brands, according to a new report.
The number of complaints about poor customer service in the last six months was at its highest level since 2009 and customers are tired of Covid being used as an excuse, according to new research.
Media agency Starcom has developed an automated media booking bot, designed to free up thousands of hours typically spent on manual bookings.