When it comes to email subject lines, words such as ‘content’, ‘offer’ and ‘benefits’ increase email open rates, ‘Friday’ , ‘Monday’, and ‘double’ could actually harm performance, according to new research.
Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations.
The TV business is being turned upside down, in particular by the use of data in programmatic TV. Lewis Sherlock, Senior Director at Adap.tv examines whether the ‘old’ ways of doing business in TV are still relevant, and why metrics must expand beyond age and gender demographics.
Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.
Twice as many companies now have strategic data-driven marketing initiatives than in 2013, according to new research.
WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China’s most popular social networking app explores ways to monetise its huge user base.
When it comes to choosing digital tools, marketers are often faced with the choice of a single vendor application suite or multiple best-of-breed packages for different functions. A new study shows that marketers are divided on which is the best approach.
Tumblr has launched a new initiative that pairs artists with brands, as the Yahoo-owned blogging platform looks to further monetise its 420 million monthly unique visitors.
Most display ads are not seen by anyone on the web, apart from bots, according to new research from Google.
Pinterest plans to make more of its user data available to advertisers, as the social media scrapbook looks to further capitalise on its popularity.