Lenovo sorry after secret spyware installed on PCs
Lenovo has apologised to customers and will help them remove pre-installed software that could have exposed them the security threats.
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Dove tackles Oscar Twitter trolls with #SpeakBeautiful
Dove has teamed up with Twitter to launch a new campaign for Oscar night, promoting self-esteem as part of its ‘real beauty’ message.
LinkedIn debuts B2B display ad network- Lenovo, Groupon and Samsung sign up
LinkedIn has launched a global display advertising network, with Lenovo and Samsung among the first brands to sign up.
Digital to account for 50% of UK ad spend this year- report
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research.
Facebook debuts ‘Product Ads’ for retailers
In yet another assault on Google’s search ad business, Facebook has launched ‘Product Ads’, offering a new way for retailers to upload and advertise their product listings on the social network
Ireland marketing trends: Twitter more effective than Facebook? (infographic)
Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, but Facebook is the ‘most important’ according to the results of a new study.
Mondelez axes poorly performing media in digital drive
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.
Valentine’s break ups: Which utility are customers most likely to ditch?
As Valentine’s Day approaches, 1 in 20 Brits could ditch partner this weekend, with more middle-aged Brits more likely to leave their partner than their bank, according to a new survey.
Valentine’s Day Study: Which online flower firms are most visible on Google and social media?
As Americans get ready to spend $2.1 billion on flowers on Valentine’s day this year, ftd.com is ranked the most visible of ten top US online flower delivery companies both in organic searches on Google.com and in Google’s paid search listings.
Top tips: Video killed the radio star- but are you killing video?
Video is now one of the most important pieces of IP within any major organisations, but many miss out on its potential to enhance brand messaging. David Peto, CEO at Aframe discusses the importance of businesses exerting greater control of video through all stages of production, development and distribution.