LinkedIn sponsored emails now target logged-in users
LinkedIn has revamped its Sponsored InMail tool, sending sponsored messages to members… but only when they are signed in.
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Football news site 90min uses ‘addressable advertising’
90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, USA, Latin America and South East Asia, to offer ‘addressable advertising’ (targeted at an individual household) for the first time.
Top tips: Harness the Power of Your Data
There is often a sharp correlation between an increase in company profits and the degree to which they use data quality solutions. Derek Munro, Head of Product Strategy, Experian Data Quality explains why organisations need to adopt a data management plan that is focused on technology in order to see the greatest benefits in data … [Read more…]
Creating online promotions that get sales (not just brand love)
The retailers that consumers love are not always the retailers they buy from. New research from Rapid Campaign shows that promotions really do affect consumer behaviour.This infographic explains what kinds of promotions to use to turn brand love into sales.
Rubicon Project debuts native ad server with InMobi
Rubicon Project has launched a Mobile Native Ad Server aimed at premium publishers and app developers looking to boost sponsored content revenue on smartphones and tablets.
Save the Children quiz asks if you will survive an epidemic
Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world.
Millennials prefer traditional digital channels over social media for retailer promotions
Young UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook, according to new research.
Native ads and ‘automated guarantee’ top priorities for mobile buyers
Spend on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to these immersive formats, accordfingto a new survey.
Instagram lets brands boost ‘story-telling’ with Carousel Ads
Instagram has launched a new ad format dubbed ‘Carousel Ads’ that lets brands post a rotating number of images to boost the story-telling element of their campaigns.
Top mobile gaming tips: Keeping pace with the mobile transformation
Tim Axon, Head of Gaming at Maxymiser, discusses the importance of ensuring optimisation fits with the fast changing mobile gaming experience.