SpotXchange expands in Europe with Trinity Mirror hire
Video ad platform SpotXchange is growing its European operations with the appointment of Natalie Cameron from Trinity Mirror as Supply Operations Account Manager for Europe.
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Top mobile tips: Follow the money when it comes to optimisation
Steve Keightley, Head of Media at Maxymiser said says, it is time for media companies to wake up to the growing gulf between consumers’ cross-channel experience and create an optimisation centre of excellence that treats every channel equally.
Top April Fool’s pranks: Google goes backwards, Hailo piggybacks and driverless driving tests
April Fool’s Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We’ve rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.
Hellmann’s runs £15m campaign based on customer Facebook posts
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment.
Email and SEO best for marketing ROI- report
The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research.
Guest comment: Micro-video goes mainstream
Paid marketing opportunities on microvideo platforms will become mainstream. Duncan Southgate, global brand director at Millward Brown explains how brands can take advantage.
UK first country where digital media makes up half of ad spend
This year, the UK will become the first country in the world where 50% of all advertising expenditure goes on digital media, according to new research.
AdWeek Europe highlights: Mobile marketing top social media buzz
Watch the ‘Programmatic 101’ panel discussion from the event below: With Advertising Week Europe wrapping up for another year, we look at the top trends of the 2015 event, with mobile dominating conversations and the unlikely pairing of Martin Sorell and Katie Price drawing the crowds.
TFL runs digital road safety campaign for London kids
Ten Alps, the multimedia content business, has won a £3.5 million contract with Transport for London (TfL) to lead a road safety campaign for children.
The Rapidly Changing Landscape of Data Breach – The US: A Precursor for the UK?
The data breach landscape in the UK has changed beyond all recognition over the last few years. More than four in ten Britons (42%) have been affected in some way by a breach, and their levels of concern are growing. Jim Steven, Head of Data Breach Services at Experian discusses how these changes could well … [Read more…]