Coca-Cola swaps UK site for digital magazine
Coca-Cola has replaced its corporate UK site with a new ‘digital magazine’ that aims to take the user on a journey through the brand.
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How brands are taking a stance (and winning fans) with LGBT advertising
Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US.
From Old Spice to First Kiss: Iconic ads moments on YouTube
To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform.
Mobile now accounts for 23% of UK digital ad spend
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research.
YouTube revamps TrueView in-stream ads
YouTube has updated its TrueView ad format with a more interactive experience for viewers across all screens, and a new way of billing clicks.
The rise of YouTube ads: 5 years of TrueView metrics (infographic)
This week marks the fifth anniversary since YouTube began testing TrueView as a video ad format. With all of the top 100 global brands now having run TrueView ads over the past year. This infographic tracks the growth of the popular video advertising platform.
Video viral of the week: Android encourages viewers to skip ad
How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See … [Read more…]
YouTube Kids app accused of being ‘one long ad’
US consumer watchdog groups have accused Google of blurring the line between ads and original content in its YouTube Kids app.
Marketing to teens: Global digital habits revealed (infographic)
Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research.
Global ad spend trends: Mobile to account for half worldwide spend by 2016
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research.