This week, Pinterest has launched a marketing developer programme, with 10 social publishing providers. Gideon Lask, CEO at Buyapowa argues why providing access to its API early in the life cycle of Pinterest ads is a smart move to boost advertiser confidence.
Advertisers spent £1.1bn on online performance marketing” in 2014, generating a record £16.5bn consumer spend on price comparison, cashback and voucher websites, according to a new report.
Pinterest is boosting its marketing offers with a new tool that lets brands publish content and ads to the social scrapbooking site more easily.
Blinkx has rebranded to RhythmOne (1R) which is says will make it easier to implement and measure integrated, cross-screen campaigns across its audience footprint.
Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.New research from comScore offers a way to compare campaigns with industry benchmarks across Europe.
Facebook has seen its slowest growth in quarterly revenue in two years as higher spending on research and development ate into profits.
Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant.
Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions.
In a blow to publishers and advertisers (and a victory for consumers) a German court in Hamburg has ruled that the practice of blocking advertising is legitimate.
Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research.