Brands are at risk of losing the trust of consumers over the exchange of personal data., according to a survey looking into the types of details customers are willing to share.
The smart car sector will continue to outperform all other connected devices over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019m, according to new research.
UK advertisers are increasingly planning their video strategies holistically, with 84% of all UK campaigns in Q1 2015 conducted across more than one device, according to new research.
Mobile digital publisher revenues have been driven by a 114% growth in smartphone display revenue over the last year, according to new data.
The internet has overtaken television as the most complained-about advertising medium in the UK, with a surge of 35% in the number of consumers registering concerns over digital campaigns last year, according to new data.
Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research.
Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has been opened, allowing a personalized conversation to continue between the brand and the … [Read more…]
Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet.
Greenpeace UK has appointed 33Seconds to implement a series of online fundraising campaigns focussed on supporter recruitment, following a competitive pitch.
It’s crucial for marketers to treat their customers as individuals to tailor their brand’s messaging perfectly. Matthew Dunn, Managing Director, Targeting, at Experian Marketing Services UK offers tips provide tips on how marketers can collect data and the kinds of data they need to be able to personalise and segment down to each individuals within … [Read more…]