The annual Teradata Conference took place this week, looking at the state of marketing in the age of connected devices and an increasingly digital-savvy audience. Speakers from Puma, Facebook and even footballing legend Geoff Hurst toojk to the stage to discuss where technology is taking marketing…
Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…
How do you build a meaningful relationship between a brand and a consumer? Rebekah Mackay Miller, MD of trnd, offers tips on adopting a collaborative approach to marketing.
3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself.
To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.
Fashion brand Edun wanted to showcase ‘Made in Africa Philosophy’, so it partnered with VICE to create a documentary in the Congo to exploring the gorilla’s fight for survival as a species. This corporate social responsibility case study looks at how the Bono-owned brand created a fresh identity around ethical trading, boosting sales 800% in … [Read more…]
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker.
How can brands incentivise customers to give them their data? Frédéric-Charles Petit, CEO of Toluna, looks at how brands can use data to achieve the best ROI.
Netflix is testing pre-roll trailers before its original shows, but the firm claims they will only promote other Netflix original shows, are “not adverts in the traditional sense”.
Facebook is opening its second AI lab, this time in paris, as the social network looks to find smarter ways of sifting through the food of consumer data it generates for advertisers.