The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.
A new tool that lets brands and agencies identify, track and analyze logos contained in billions of social media posts across platforms has gone live, with O2 among the first brands to sign up.
Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting.
Ministers in the European Council have agreed on a general approach to data protection legislation, but some key issues over how companies can use consumer data are still up for debate.
Privacy campaigners have boycotted talks aimed at creating a code of conduct for companies keen to use facial-recognition technology.
Nearly 21 billion emails appearing to come from well-known commercial senders did not come from their IP addresses – a possible indication of phishing attacks, according to a new report.
From chatrooms to chat apps and from portals to smart cards, the look and feel of major web services have changed dramatically over the years. This new infographic from Coastal Repro compares the design approach of Apple, Google and Microsoft.
Despite the advantages it offers over traditional media buying, automated digital video advertising remains a mystery to many marketers. Guy Yalif, Vice President Global Marketing at BrightRoll reveals how advertisers can get the most from programmatic video.
Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the most eco-friendly ad ever.
In what could be a major blow to the ad industry, the next version of Safari will let users block ads on iPhones and iPads.