Campaign organisers can now use a new digital tool, Mr Postman Campaign, to set up global letter-sending campaigns which deliver hardcopy letters to the desks of decision makers, complete with real signatures from supporters around the world.
With so much recent attention in the business and digital press, the Millennial Generation have become a large topic of discussion. Adam Smith, Managing Director at Rawnet looks at how brands can this innate digital savviness be utilised to create better brand engagement with Millennial consumers.
The fourth day at Cannes Lions 2015 featured sessions from Sir Martin Sorrell, R/GA, Julia Louis-Dreyfus and Kim Kardashian West. Catch up on the key moents in this highlight reel below.
Founder of the Worldwide Web Association, Sir Tim Berners-Lee took the stage at Cannes Lions 2015 to talk about the effect of AI on the world of marketing.
Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly.
Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions this year to emphasis ‘marketing to people’.
As the Festival hits day three Pharrell Williams, Jamie Oliver, Tim Berners-Lee and Sir David Brailsford took to the stage. Watch the key highlights here.
Snapchat co-founder Evan Spiegel came to Cannes having struck a partnership with WPP and the Daily Mail to form an ad agency. He also took to the stage to talk about what’s next for the self-destrcuting chat app and its highly lucrative teen audience.
As the second day begins at Cannes Lions, high profile speakers include featuring Marilyn Manson, Snapchat founder Evan Spiegel, Jessica Walsh and Syl Saller.
Dating app Tinder was wooing brands at Cannes, and it says that one in five of its users are engaging with brands on its app.