When it comes to ‘Big Data’ one size definitely does not fit all. There’s a right and a wrong way to do data analytics. Laurence Armiger, Sales Director at Zizo, discusses the importance of having a clear business outcome in order to measure the value of your data project.
What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research from Ampere Analysis looks at the growing importance of YouTube for brands.
Kantar Media has launched a new solution for advertising, marketing and media agencies to enable their staff to quickly and simply access and understand key insights into product and brand consumers.
Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens.
Facebook is changing the way it calculates cost-per-click for advertisers, no longer using ‘likes’ and instead focusing on charging for clicks to websites and apps.
Alex Kuhnel Chief Operating Officer, TGI, Kantar Media, looks at how programmatic campaigns must adapt to meet branding requirements and answer advertiser and publisher needs.
Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to ‘combat prejudice’.
A quarter of ad agencies are now using video ad components in most of their camapigns, marking an increase of 456% in just three years, according to new research.
Travel firm Kuoni and supermarket Co-op have pulled their pre-roll video ads from Rihanna’s controversial new music video ‘B***h Better Have My Money’.
Use of smartphones when shopping has only increased 9% since 2013, with smartphone shoppers in the north of the UK most likely to have used an app to shop, according to new research.