Most popular pre-internet ads: How would the Smash aliens be marketed today?
The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey.
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Facebook gives users more control over News Feed
Facebook is giving users even more control over what appears in their News Feed, as the social network looks to further boost engagement on its site.
Clinique runs global #FaceForward campaign on Tumblr
Iconic beauty brand Clinique has teamed up with Yahoo and Tumblr to launch the UK iteration of its first major global digital campaign; #FaceForward.
Facial recognition ‘a marketing step too far’ for most shoppers
British shoppers reject facial recognition and personal greetings when entering brick-and-mortar shops, but welcome product personalisation and location-based offers in stores, according to new research.
Brits targeted by thousands of irrelevant ads each year
A quarter of UK consumers hit with more than 2,000 irrelevant marketing communications every year, according to new research looking into into the importance of privacy and personalised experiences.
Global Facebook ad prices: Oslo most expensive
Monaco, London and Paris may be the most costly European capitals to buy property, but Norwegian city Oslo is the most expensive place to buy Facebook advertising, followed by the Vatican City, Helsinki and Berlin, according to new research.
Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning
Twitter has pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity.
Event report: Back to the future with Big Data
In “Back to the Future Part II,” Marty McFly learned that Biff used a sports almanac to place winning bets throughout history. Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but at Nielsen’s 2015 Consumer 360 conference, Eddie Yoon, principal at the Cambridge Group, hosted a panel to discuss … [Read more…]
Top tips: How to build the best programmatic video strategy
As big brands turn to automated buying platforms for their video ads, just how can they ensure they are getting the most from this powerful new form of advertising? Patrick Kelly, Director of Agency Sales at BrightRoll offers five key steps to help build the best programmatic video strategy
Biggest Google advertisers: Ebay tops shopping ads as Amazon leads AdWords
Online marketplace eBay is the most visible website in Google Shopping PLAs (Product Listing Ads) displayed in Google.com searches while Amazon is the most visible in Google AdWords pay-per-click (PPC) advertising, according to new research.