In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons. Data collected by the beacon was stored anonymously on ad platform Unacast, … [Read more…]
After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers. The ads were star performers in latest figures with mobile versions accounting for 76% of all advertising revenues The video … [Read more…]
Google (now Alphabet) last month unveiled Eddystone, a software platform for Bluetooth beacons that demonstrates a serious push into the Internet of Things. Beacons are small devices that use Bluetooth technology to send notifications and other actions to a passing smartphone or other Bluetooth enabled device. It had looked as though beacons were at risk … [Read more…]
Heritage fashion brand French Connection is partnering exclusively with global performance marketing network Affiliate Window.
When it comes to reaching the right people online- is big data being overhyped? Justin Wenczka, Sales Director, Intelligent Optimisations discusses personalisation in terms of Big Data and targeting.
Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business.
Instagram’s mobile ad revenues are set to reach $2.81bn by 2017, overtaking Google and Twitter’s mobile revenues with a little help from parent company Facebook, according to new research.
Unilever has launched it ‘Make my Magmum’ pop-up store to London, backed by a social media campaign showing off people’s creations.
Nearly 41% of affiliates have stopped working with an affiliate network because of a payment issue, according to new research.
Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns.