Publishers ‘failing to get value from data’ as digital ad budgets grow
Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research.
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Digital start-ups compete for £150,000 Collider investment
Digital start-ups are being urged to sign up to the latest Collider accelerator programme, an initiative backed by brands including Unilver hunting for the next big things in marketing technology.
Top tips: Five indicators of a failing project (and what you can do)
Some large scale projects can go so badly they can threaten the very existence of the company. Andy Franks, business director at Box UK looks at the five key indicators that a business project is failing and what can be done to turn the tide.
Top email engagement by sector: Social networks beat religious and political parties
Social networks are first in class for email marketing, followed by religious organisations and political parties, according to new research.
Video viral of the week: Japanese cosmetic shop creates personalised make-up experience
AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…
Are ads becoming more relevant? Millenials say yes, old timers say no
Millenials are more than twice as likely as other generations to believe advertising is becoming more relevant to them, according to new research.
Swimshop gets 41% customer boost with new promotion tech
Sports Directs’ sister company Swimshop has seen a 41% customer participation rate with new promotions technology that gives shoppers the chance to win their purchases for free.
IAB finally dumps Flash for HTML5 as video ad standard
The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology.
Native ad rules get stricter as vloggers blur lines between ads and content
The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months.
IAB to tackle ‘5 biggest issues in digital’
The IAB has begun a new initiative to tackle what it has defines as the five biggest issues in digital at the moment, including brand safety, viewability, fraud, (ad verification issues) and ad blocking and privacy.