Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign.
Amanda Phillips, Millward Brown’s Head of UK Marketing, looks at how ad testing can be used in conjunction with brand tracking to make marketers more nimble.
Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones.
Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach.
Last month, Instagram switched on its advertising API (application programming interface), letting mobile marketers buy ads and plan marketing in a more automated way. Four weeks on, how are the ads comparing to industry benchmarks? New research from ad tech firm Kenshoo uncovers some surprising results…
This week, Apple lifted the ban on ad blockers on Safari on the new iPhone. Mike Weston, CEO of data science consultancy Profusion, argues why this move threatens marketers, content producers and publishers.
In a controversial move, Google has introduced a new extension to its Chrome browser that prevents AdBlock Plus users from skipping YouTube ads.
With China’s economic troubles making headlines this month, how is its digital sector doing? A new report indicates that Internet take-up is slowing in the country as the mature market approaches saturation point, with nearly 90% of the country’s web users coming from mobile devices.
The world’s biggest advertiser, WPP, remains an ‘unabashed’ bull about China despite slowing growth in the world’s second biggest economy causing market jitters.