Viewability tips: One million impressions, zero eyeballs?
Can marketers really trust viewability metrics? Steve Doyle, InSkin Media looks at the stats…
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Are your digital ads really being seen? (infographic)
Viewability is becoming the essential metric for brands – yet how can you test it with any trust? InSkin Media partnered with FaR Partners to investigate online ad viewability.
UK display ad revenues up 27.5% (despite rise in ad blocking)
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.
Amazon ‘plans to enter data analytics market’- report
Amazon is mulling a data analytics service for businesses, harnessing the flood of consumer browsing and purchase data to help advertisers serve more relevant ads, according to a news report.
Top tips: Does ad-blocking mean publishers need to reprise pay-walls?
With Apple taking ad blocking mainstream- how can publishers respond? Rob Weisz, CEO at Fonix, looks at why paywalls can offset advertising losses as digital readers become more savvy.
Only 18% of European businesses have digital testing strategy in place – report
Only 18% of European businesses surveyed have fully implemented a digital testing strategy, according to a new study.
Savvy digital consumers force marketers to rethink marketing mix
Is the traditional ‘marketing mix’ dead? ‘Place’ and ‘promotion’ are dropping out of the classic 4ps (place, promotion, price and product) in favour of online reviews and offers, according to new research.
Know Your Customer… Better: How banks are stitching data to win customers
With the rise of smartphone payments, peer to peer lenders offering lower APR loans and the emergence of new Financial-tech start ups, Adrian Kingwell, MD of Mezzo Labs explains how high street banks can fight back – and it’s all about the data. A bank’s competitive advantage is its 1st party data, but it needs … [Read more…]
Ad blocking ‘biggest threat to digital publishers’ in 2015- AOP
Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.
New Instagram ads ‘get 17 times more clicks’- report
US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data.