Europe’s ‘Internet Oscars’: Guardian, Vice and Eurosport among winners
The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards.
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Guest comment: Words fail us when it comes to Programmatic Advertising
The growth of the automatic targeting of online and social advertising is hitting a language barrier. But don’t panic, WeSEE’s Adrian Moxley has the answer.
Unruly launches in Japan to coincide with UK trade visit
Video ad tech firm will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP.
Nielsen boosts mobile ad metrics with ‘total digital view’
Nielsen has added mobile measurement to its Digital Ad Ratings (formerly Online Campaign Ratings) service in the UK and 5 other countries – providing a “total digital” view of audiences across computers, smartphones and tablets, in a comparable way to TV ratings figures.
Adblock Plus forms independent panel to decide ‘acceptable ads’
Adblock Plus is forming an independent board of publishers, consumers and advertisers to decide which ads should be allowed to pass its “acceptable ads” filter.
Top tips: How your data can turn Black Friday into a White Christmas
With the festive shopping frenzy fast approaching, Matthew Napleton, Marketing Director, Zizo, identifies the four key areas that retailers should be aware of when it comes to improving their returns strategy, and highlights how data analytics can assist this process.
Twitter debuts pre-roll ads in tweeted videos
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth.
Video viral of the week: Basketball star ‘plays peoples tweets’ for Foot Locker
Footlocker worked with NBA star James Harden to run a new Twitter campaign where he performs basketball tricks suggested by his fans- and performs forfeits if he fails. See why it’s our video viral of the week below…
Safe Harbour struck down by EU Court of Justice
In a dramatic judgement, the European Court of Justice has struck down the Safe Harbour agreement that has allowed companies to transfer data to the US. But while the ruling has potentially serious impact in the long term, marketers don’t need to panic just yet.
Affiliate marketing drives 91% rise in sales for luxury fashion brand
Farfetch, the luxury fashion community and online retailer, is working with Rakuten Marketing to reach luxury shoppers around the world through partnerships with high-end content sites and bloggers. So far, the global affiliate programme has driven a 91% rise in annual sales revenue.