In response to YouTube launching its subscription service Marco Veremis, CEO of digital content specialists Upstream, considers how the subscription model will move beyond the west into emerging/developing markets. Key differences between the markets means that brands will have to significantly adapt their approach in order to succeed.
The UK’s Joint Industry Committee for Web Standards (JICWEBS) has announced the next stage in the move to tackle online ad fraud.
Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’.
With more and more visitors arriving at a website “through the side door”, namely via search, social or a referring link, the days of homepage are gone. Say Media’s Lawrence Horne says articles are the new homepage and shares eight lessons to ensure you are striking the right design balance.
With ‘Back to the Future Day’ now upon us, Toyota have reunited the stars of the film to discuss what the sequel got right (and wrong) about life in 2015. See why it’s our video viral of the week below…
Daniel Todaro MD of Gekko looks at whether Back to the Future nailed product placement and the relationship between brands and filmmakers when it comes to the production of seminal films.
Engagement on media and publisher content on Facebook has nearly doubled in the last year, while promoted (paid) posts only take up 3% of an average user’s newsfeed, according to new research.
Advertisers on Twitter will be able to tell which ad campaigns generate more conversions using Twitter’s new reporting tool.
Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds .
Dynatrace has launched a new set of tools to help marketers keep tabs of how well their mobile and online business services are performing in comparison with competitors’ campaigns.