Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition.
Twitter launched a new TV ad campaign last night, with a loud, garish and cartoony spot. But has the confusing mash-up alienated people new to the social network?
Alphabet, the new parent company of Google, will spend over $5bn (£3.3bn) on an enormous share buyback, the first time the company has returned some of its swelling cash pile to shareholders.
Stuart Wilson, VP EMEA of high growth data blending and analytics company, Alteryx advises how marketers need to build a culture of data in order to use the masses amounts of information available to their greatest business advantage.
Most people need further education on email design best practises and specifically design around call-to-action (CTA) buttons, according to new research.
Self-promotion and networking can be tricky for introverts. But in the world of chatter, the Internet is the great equalizer—an ideal platform for those who prefer the couch over the cocktail party. Sales coach and author Kim Staflund offers three tips to promote yourself or a product online.
Trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years, with Millennials (age 21-34) having the highest levels of trust in online and mobile formats, according to new research.
Publishers and agencies need to work more closely together to improve the effectiveness of native advertising, says Carla Faria, Solutions Director UK at Say Media.
Facebook’s victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe’s Q3 Digital Advertising & Social Intelligence Report.
Digital marketers are increasingly responsible for IT purchasing decisions- but cloud-based marketing services are cutting IT out of the purchasing cycle. Campbell Williams, Group Strategy and Marketing Director, Six Degrees Group looks at how marketers can work successfully with their IT colleagues to deliver the best campaigns.