Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result of location-derived advertising over connected devices.
The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years.
The Economist has launched ‘Attention Buy’, a new model that guarantees and trades on reader attention.
Google is rolling out a Gmail program this week that will guess which emails can be answered with a short reply and prepare a few responses on the user’s behalf.
With the TV industry moving towards greater synergies between the sale of traditional and digital video inventory, SpotX and clypd announce the development of a single solution for media owners to manage the sale of all forms of television assets and video inventory.
Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising.
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt.
Mike Weston, CEO of data science consultancy Profusion, discusses how retailers can use data science techniques to understand their consumers better
Jeremy Clarkson has taken a swipe at his former BBC employers, in a TV advert for new employer Amazon.
Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research.