Top 20 shared ads of 2015: Android’s ‘Friends Furever’ tops list
A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.
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J2O Instagram ad banned for breaking social media celebrity ad rules
Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts.
Case study: Android ‘Friends Furever’ becomes most shared viral ever
In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.
Love Has No Labels: How mystery x-rays caused an internet phenomenon
Winner of 8 Cannes Lions including Integrated & Titanium, this public service announcement YouTube video challenges us to open our eyes to our bias and prejudice. The ad, created by the Ad Council, R/GA, Unilever and other corporate and non-profit partners, shows that when advertising gets a message right, it can spread like wildfire.
Google brings TrueView and Shoppable videos to AdWords for Christmas
Google has launched two of its video ad formats on AdWords, as the internet giant gears up for the festive shopping frenzy.
UK firms ‘lag behind peers in using insights and analytics’
Companies with the strongest revenue growth let insights and analytics lead the business to a far greater extent than ‘underperformers’, according to new research.
Accelerated Mobile Pages: Google’s bid to beat the ad blockers
Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles.
7 in 10 Brits ‘do not see email as threat to computer security’
The majority of Brits (70%) do not know simply opening an email could expose a computer to cyber-attack, according to a new survey.
Global ad trends: Record surge in demand for TV ad slots for apps ahead of Christmas
There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research.
Video viral of the week: LateRooms ditches ‘unrealistic’ travel ads with £5m campaign
Hotel booking site LateRooms.com has launched its first TV ad campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims its rival are currently offering.