Global ad spend trends: Internet to overtake TV by end of 2018
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research.
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Google cracks down on ad fraud with new tool
Google has created a DoubleClick Bid Manager feature that prevents ad purchases on fraudulent domains that misrepresent ad inventory.
Top design tips: Mapping the customer experience
By mapping the customer experience, businesses can see the key areas users are visiting the websites, and can highlight areas which need more improvement and visibility. Tom Evans, head of user experience & design at Box UK offers tips on knowing exactly where their users are looking on the website.
Digital advertising trends in 2015: ‘Adblockalypse’ rocks the industry
Ad blockers have long been a niche concern to digital marketers, but in 2015 they became one of the biggest threats to the industry. As part of Netimperative’s review of the year we look back at the key trends in digital advertising, including the rise of retargeting, programatic’s viewability problem and the big data revolution.
Top 25 virals of 2015: Pranks and cute animals dominate as Facebook rivals YouTube
From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To … [Read more…]
Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof
One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.
Case study: Sainsbury’s wakes up Mog the Cat for Christmas Calamity
A year after its controversial advert showing a Christmas Day truce on the Western Front, Sainsbury’s called upon the powers of children’s writer Judith Kerr to create a heart-warming Christmas ad that rivaled John Lewis’ festive campaign.
Case study: Heart-wrenching Met Life ad shows sacrifices parents make
This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.
Pandora experiment shows unique connection between mother and child
How well do children know their own mothers? To celebrate Mother’s Day 2015, Pandora Jewelry launched a new spot that put this to the test in this heart-warming viral video that garnered 17 million YouTube views.
Case study: Dirt bike surfing waves creates internet sensation for DC Shoes
DC Shoes’ video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike became one of the most shared video virals of the year, getting 20 million YouTube views.