Marketers and agencies are united on the importance of brand safety. But what can brands do to ensure their ads are not appearing against inappropriate, or worse, damaging content when buying programmatically? Dora Michail, Senior Director, Audience Solutions, Yahoo EMEA offers some essential tips.
Rosie Freshwater, MD of Leapfrogg, helps brands understand online customer experience from a ‘premium’ perspective, where price doesn’t automatically translate to customer loyalty.
Facebook Is updating its Instant Articles feature to help publishers make more money, allowing more ads in stories.
The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends.
With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns.
In a surprise reversal, Yahoo will abandon its planned spinoff of its remaining Alibaba shares and instead do a “reverse spinoff” of the rest of Yahoo.
Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on Snapchat- but with new data suggesting the chat app’s video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that … [Read more…]
Google is starting to roll out its Contributor service, charging subscribers between $2 and $10 per month to reduce ads across millions of participating websites.
Audience data expenditure in the United Kingdom increased by 11%, with F&B, Multi-media and Retail sectors utilising data more, according to new research.
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped … [Read more…]