Four key digital marketing trends for 2016
From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016.
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IAB ‘concerned’ by new FTC guidelines for native ads
The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission’s new native ads guidelines, calling them “overly prescriptive.”
Economist predicts 2016’s big stories before they happen
The Economist Films has launched its first 30-minute film – “The World In 2016” – looking at some of the iconic moments of the year ahead.
Mobile video ads ‘increase purchase intent by 104%’ [INFOGRAPHIC]
Using mobile video ads more than doubles purchase intent and increases brand awareness by 10% and brand consideration by 37%, according to new research.
Guest comment: The war of algorithms – a race to arms
Businesses will need to Rethink their approach to marketing with the rise of “The Second machine Age”. Chris Pitt, Head of Marketing at Vertical Leap, looks at what we actually mean by the rise of robots and how algorithms are creeping into our everyday lives more and more.
Top advertising tips: Mobile Programmatic – what comes next in 2016
Ad Blocking became a major threat to mobile marketers in 2015, so how can programmatic ads respond to this new level of internet filtering? Will Proops, Global Head of Revenue, Axonix looks at what advertisers and publishers should be looking at to ensure cut through for their mobile campaigns in 2016.
The year in digital: The best (and worst) of marketing in 2015
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we’ve gathered together the biggest headlines you might have … [Read more…]
Strict new EU data sharing rules threaten huge fines
Technology companies could face fines of up to 4% of their global annual turnover under new European rules on data protection.
M&S ‘most emotionally engaging Christmas TV advert’
What’s the most emotional TV ad this Christmas from Britain’s big high street brands? ICM Unlimited used webcams as part of a survey to capture emotions on faces during a screening of six festive ads.
Gro Company boosts sales 29% with ‘Seven Days of Christmas’ campaign
New email strategy with Bronto Software drives record December sales for the global nursery brand.