Software firm Red Fox Media has launched AdAppTive, the first ‘cookieless’ management and programmatic advertising platform that works across mobile devices, including apps, websites, email and newsletters.
Online shopping is thriving in Slovenia, with 85% of all internet users in the country buying online at least occasionally, up from 78 percent in 2013, according to new research.
Social media has the potential to create more engaging, two-way dialogue between brands and their customers. But so far, it hasn’t delivered. Rebekah Mackay Miller, MD of trnd, discusses human nature, collaboration and conversations in marketing.
Formula E, the world’s first fully-electric racing series, has chosen Gigya, the leader in customer identity management, to power user authentication, login and customer data management on its websites and mobile applications.
Half (50%) of mobile marketers are buying mobile inventory programmatically, however, nearly half have little knowledge of the discipline, according to new research.
Apple has bought Emotient, a developer of facial expression recognition software, that analyses people’s emotions through their facial expressions.
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients.
The success of John Lewis and Sainsbury’s Christmas ads saw them shoot to the top of the YouTube Year-End Ads Leaderboard, as revealed by Google.
Digital display advertising is set to overtake search in the US for the first time this year, accounting for 47.9% with a value of $32.17 billion, according to new research.
Online retailers such as Amazon have transformed customer expectations across every market – and Communications Services Providers (CSP) are as eager to drive up their Net Promoter Score (NPS) as any other company. Yet by failing to recognise the impact of day to day network performance, or Technical Promoter Score (TPS) on the customer experience … [Read more…]