Google debuts real time ads for brands to have a ‘Superbowl moment’
Google is taking on Twitter at its own game, with a new real time ad format geared towards helping brands muscle in on current events.
Ads
Right to reply: Why the industry is getting it wrong with native
Native advertising is set to decline this year, with fewer brands prepared to invest in sponsored digital content. Nick Brown, CEO of Avid looks at the current state of native advertising and the issues surrounding measurement and creativity.
Just Eat hires former NotOnTheHighStreet marketing director
JUST EAT has appointed Ben Carter as UK Marketing Director as the restaurant delivery marketplace looks to boost its digital team.
Top sports marketing tips: Sponsorship 2016 – this time it’s personal!
It’s no secret that technology is transforming fans’ relationship with sport, from Fantasy Football to in-play betting, and Sporting Mouth’s John Owrid believes the rise of social apps will take this to much more intimate and tribal level.
World’s first ‘online TV ratings’ goes live in Netherlands
The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production.
Party’s over: IAB ‘uninvites’ Adblock from annual conference
Adblock Plus has revealed that its staff have been “uninvited” to the Interactive Advertising Bureau’s annual leadership meeting, as tensions escalate between the popular ad-blocking tool and the digital marketing industry.
Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash
Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.
Apple confirms iAds exit on June 30th
Apple has confirmed it’s giving up on making money in the mobile advertising business, and it will shut down the app network for its six-year-old iAd program on June 30th.
Apple gives up on ad business: Hands over iAds to publishers- report
Apple is reportedly giving up control of its ad business, no longer taking a 30% commision on all sales on its iAds platform.
Laundry fail: Buzzfeed breaks native ad rules with Dylon
Buzzfeed and Dylon have had been censured by the Advertising Standards Authority over a recent advertorial that was insufficiently flagged as paid-for content.