New tool helps publishers ‘re-engage’ with adblockers
Oriel Ventures has launched new software that lets publishers analyse, communicate and re-engage their ad-blocking audiences, protecting their content and advertising revenue.
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Guest comment: What will be the next channel in the spotlight for mobile marketing?
Mobile marketing looks set to dominate 2016, with an estimated 46% of the global population predicted to own a smartphone by the year’s end. Jon Williams at Teradata argues that mobile now shapes every form of communication and marketers must always think about how their campaign can be amplified as a result.
IAB boss calls Adblock Plus ‘unethical, immoral, mendacious coven’
The adblock wars are escalating, with head of the IAB launching a vitriolic attack on the companies behind the filtering software.
37% of mobile users blocking ads (and another 42% could follow)
Over one third (37%) of mobile users are already using some form of adblocking software, with a further 42% considering using them, according to new research.
Knorr debuts ‘thermally reactive’ posters in brand refresh
Knorr has teamed up with TV show Come Dine With Me as part of a £2.7m brand refresh, that will see the stock cubes adopt ‘thermally reactive’ poster technology.
Video viral of the week: Axe grows up with ‘Find Your Magic’
Unilever’s Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that’s not about attracting women at all. See why it’s our video viral of the week below…
TV fail: Microsoft Surface tablets go offline during live NFL playoff
A $400m sponsorship deal with the NFL backfired this weekend, after Microsoft’s Surface tablets went offline for coaching staff during a live game.
Richmond ‘Sausages and Chip’ help parents track their kid’s toys
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys.
Right to reply: Adidas IAAF exit- time for new ways to engage sports fans?
The ‘Berlin Wall’ of sport governance is crumbling…how long before other brands follow Adidas and make a break for the exit? Following Adidas ending its IAAF sponsorship deal early in the wake of the doping crisis, John Owrid, Chairman at Sporting Mouth, looks at the wider implications for brand sponsorship.
Guest comment: Five key trends in programmatic for 2016
With more ads being bought through automated exchanges, how will the ad industry evolve in 2016? Kevin Tan, CEO, Eyeota looks at five key trends that he believes will impact programmatic this year.