As we get closer to one of the most loved, and dreaded days of the year, brands are thinking about how to capitalise on loved up shoppers. Research by Google shows there is 60% rise in mobile consumers who reach for their mobiles to shower their partners with gifts.
Tom Weeks, UK Sales Director at Ve, shares some of the smartest ways brands can influence consumer behaviour through psychological triggers.
With the Six Nations Rugby tournament starting this weekend, there is a huge oportuinity for brands to get involved in the buzz around the event. This new infographic from Radium One looks at the key stats behind the typical 6 nations fan- and how to engage with them.
An app running on Samsung’s recently updated API new ad blocking capabilities, has been abruptly removed from the Google Play store.
Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns.
A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens.
Pedigree is once again running a ‘Puppy Bowl’ match ahead of this year’s Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match.
Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign.
Pizza Hut is delivering golden pizzas to celebrate the Superbowl, which marks its 50th anniversary this year.
Yahoo is cutting its workforce by 15% as part of an “aggressive strategic plan” to drive growth after dropping to a $4.4bn loss for 2015.