We are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and the gogglebox, according to new research.
The number of UK adults planning to buy Valentine’s Day gifts or cards has dropped to 45% from 50% last year – the equivalent of 2.5 million people – according to new research.
The vast majority of Google’s profits come from AdWords advertising, as brands compete to appear top of popular keyword search results. Shawna Beaudet, PPC Account Director at Harvest Digital, looks at the highest cost per click ads within Google.
It’s the end of an era: Google is banning ads that use multimedia software Flash from its internet ads, switching to HTML5 instead.
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.
Jack Oldham, Content Marketing Manager at EngageSciences, examines the brands leveraging UCG to connect with consumers and drive sales.
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.
US communications giant Verizon is considering a bid for Yahoo, its CEO has revealed.
To promote Zoolander 2, Universal Pictures is running a social media tie-up with Mattel, which will see the movies titular hero take over barbie’s Instagram account for three days.
Last Sunday’s Superbowl on CBS delivered the second highest overnight rating on record for the Super Bowl — behind only last year. With digital ratings expected to shatter records by going free on Apple TV for the first time, Jacques de Cock, faculty member at London School of Marketing, argues why $375m will be spent … [Read more…]