Most UK retailers missing a trick with page abandonment
The vast majority (93%) of UK retailers do not send follow-up emails to shoppers who have browsed products online but not made a purchase, risking the loss of significant revenue.
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Digital advertising in Australia: The engagement paradox [INFOGRAPHIC]
Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data.
Fashion firm fined for undisclosed paid Instagram ads
A US fashion firm has settled a case in which it was accused of failing to flag paid Instagram endorsements as being adverts.
The new LinkedIn? DueDil helps uncover contacts within companies
Data intelligence DueDil has launched a new tool that helps teams find key business leaders and contacts by linking their networks together with company information.
Google joins up analytics with ‘360 Suite’
Google has launched a new set of analytics tools, aimed at large firms looking to get more insights from today’s multi-screen consumers, taking on the likes of Adobe, Oracle, Salesforce and even Facebook Atlas.
Native content: Consumers ‘increasingly confused by sponsored stories’
Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research.
Games streaming site Twitch expands into 24/7 food channel
Twitch has launched a new channel featuring 24/7 cooking content on Twitch Creative.
Bloggers and native ads: Google outlines 3 key rules
Google has outlined three key rules for any blogger who trades coverage on their site for a free product.
UK to ban online junk food ads aimed at kids?
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK.
JCDecaux digitizes London bus shelter network
JCDecaux, the world’s largest outdoor advertising company has started its digital transformation of London’s bus shelter network- meaning commuters will see 84-inch fully connected, dynamic HD screens on their journeys to work.